Data Science & Analytics

Sneaker Pulse: Using Digital Analytics & AI to Track Sportswear Brands Trends

Step into the dynamic intersection of data science and global sportswear in this cutting-edge immersion. Over four engaging sessions, you’ll harness the power of digital analytics and AI to track, analyze, and predict trends for industry giants like Nike, Adidas, and Puma.

This isn’t about hypothetical scenarios—you’ll work with actual market data, deploy real AI tools, and develop authentic insights that could influence brand strategy decisions. By the final session, your team will have created a comprehensive brand analysis and strategic recommendation backed by professional-grade data storytelling.

Program Details

4 Intensive Sessions I Hands-On Industry Tools I Tangible Portfolio

Inclusions:

No of Hours

8 hours

Timing

2:00 – 4:00 pm(Gulf Standard Time)

Mode of Delivery

Online

Max Capacity

10 Students

Duration

4 sessions (2 hrs. each)

Enrolment Fees

USD

Course Dates

Jul 18th – Aug 1st

Aug 8th – Aug 15th

Key Outcomes

Master Satellite Technology Fundamentals

Enhance Data Analysis Skills

Build Collaborative Skills

Develop Regional Application Thinking

Gain Practical Experience

Strengthen Technical Communication

Your Mentor: Julia Schopka

Director of Data & Analytics, Adidas (Amsterdam, Netherlands) Julia Schopka

Julia Schopka brings over seven years of elite data analytics expertise to your learning journey from her leadership role at global sportswear giant Adidas and earlier experience at Puma. Her distinguished career spans marketing analytics, eCommerce growth strategies, and pioneering Decision Science.

With advanced degrees from Westfälische Wilhelms-Universität Münster and Friedrich-Alexander-Universität Erlangen-Nürnberg, Julia has built

Adidas’s first Decision Science team and developed innovative frameworks that drive data-informed strategies worldwide. Her certification in Decision Intelligence and Harvard Business School Online education enhance her exceptional mentorship capabilities.

Expertise:

Data-driven brand strategy

Consumer analytics and segmentation

Predictive modeling and forecasting

AI implementation in market analysis

Decision Intelligence frameworks

Learning Path

From Data Collection to Strategic Recommendations

Session 1 Digital Trend Analysis & Market Mapping

Analyze how major sportswear brands track digital signals that reveal consumer preferences.

Master Google Trends and other industry tools to capture real-time brand performance data.

Develop baseline trend maps comparing Nike, Adidas, and Puma across different markets and demographics.

Session 2 Reusable Rocket Technology & Economics

Study how AI transforms unstructured social media conversations into actionable brand insights.

Deploy MonkeyLearn and similar tools to conduct sentiment analysis on actual consumer feedback.

Create sentiment scorecards that quantify brand perception across product lines and markets.

Session 3 Audience Segmentation & PredictiveAnalytics

Study how sportswear brands target different consumer segments.

Use clustering to build detailed audience personas.

Apply predictive analytics to spot trends and market shifts.

Session 4 Data Visualization & Strategic Recommendations

Turn complex data into visual stories with tools like Datawrapper and generate strategic insights.

Present "The Sneaker Showdown" with AI-driven predictions and data-backed brand analysis.

Start Your Application

Take the first step towards an exceptional future. Apply today!

Limited to 100 students (13-18 Years) only. Early application recommended as programs consistently reach capacity. Program dates are confirmed and strategically scheduled around the Saudi academic calendar, with comprehensive details provided in your welcome package upon successful registration.

For more information, contact: +971-56-1992-709

Outcomes & Benefits

Skills That Last a Lifetime

What You’ll Accomplish

By completing the Sneaker Pulse Data Science & Analytics Immersion, you’ll walk away with:

Tangible Portfolio Assets

A comprehensive Brand Trend Dashboard with real-time analytics

AI-generated Sentiment Scorecards analyzing consumer perception

Detailed Audience Persona Profiles based on data segmentation

Strategic recommendations backed by predictive analytics

A professional-grade data storytelling presentation suitable for college applications

College Application Advantages

Demonstrate initiative and innovation mindsDemonstrate proficiency in cutting-edge data science techniqueset

Showcase authentic business analytics experience

Highlight collaboration with industry professionals

Prove ability to derive strategic insights from complex datasets

Display both technical expertise and business acumen