Swipe Tap Play
Master Player Acquisition and Retention Using
AI-Powered Gaming Strategies.
Learn the art of mobile game marketing through AI-enhanced strategies that drive sustainable player
growth and engagement.
Understanding the Mobile Gaming Landscape
Session 1
Researching Your Target Audience
Session 2
Crafting Your Marketing Campaign
Session 3
Pitching Your Vision
Session 4
Market a Mobile Game and Keep Players Hooked using AI
Level Up Your Marketing Skills in the Competitive Gaming Industry The Mobile Game Marketing Innovation Project delivers an intensive four-session experience designed for students ready to understand the dynamic world of mobile gaming marketing.
Schedule & Specifics
Duration
4 intensive sessions, 2 hours each
Group Size
Maximum 12 students
Age Group
14-21 years
Support Team
Lead industry mentor plus dedicated assistant facilitator
Prerequisites
None – designed for all experience levels
Schedule
August 5, 12, 19, 26
5:00PM - 7:00PM GST
From Curiosity to Creation: Transforming
Ideas into Prototypes
Foundation: Understanding the Mobile Gaming Landscape
Begin by exploring the fundamentals of mobile game marketing through engaging case studies of successful titles like Candy Crush and Pokémon GO. You’ll analyze what makes games addictive, understand player psychology, and learn the core principles of acquisition, retention, and monetization that drive the multi-billion dollar mobile gaming industry.
Investigation: Researching Your Target Audience
Dive deep into market research using tools like Google Trends to identify gaming opportunities and define your ideal player profile. Through AI-powered brainstorming sessions with ChatGPT, you’ll uncover player motivations, preferences, and behaviors that will shape your game concept and marketing approach for maximum impact and engagement.
Development: Crafting Your Marketing Campaign
Transform research insights into actionable marketing strategies using Canva AI and Google Slides. You’ll design compelling acquisition tactics, develop retention mechanisms, and create monetization plans while building your campaign materials. This hands-on phase combines creativity with strategic thinking to produce professional-grade marketing assets.
Presentation: Pitching Your Vision
Showcase your complete mobile game marketing campaign through a polished team presentation. You’ll pitch your game concept, demonstrate your marketing strategy, and defend your approach while receiving real-time feedback from peers and industry experts, creating a portfolio-worthy project for your future endeavors.
Start Your Application
Take the first step towards an exceptional future. Apply today!
Master Mobile Gaming Marketing Through AI Innovation
Fees $1,050.00 & only 12 Seats left!
Your Mentor
Mitko Lambov
Led by Mitko Lambov, Head of Marketing at market-leading gaming companies, this project provides direct access to professional expertise in mobile gaming audience acquisition, player retention strategies, and community growth. With over a decade of experience driving remarkable growth results—including growing Spil Games’ 9-million-strong community by 9% and boosting 2K’s follower base by 23%—Mitko brings invaluable insights that bridge creative gaming concepts with data-driven marketing strategy.
- Head of Marketing, Market-Leading Gaming Companies, Amsterdam, Netherlands
- Former Marketing Lead at Spil Games and 2K
- MSc in Media Management, University of Glasgow
- Expert in mobile gaming audience acquisition and AI-enhanced marketing automation
- Proven track record: doubled conversion rates at AssistiveWare through innovative digital strategies
- Extensive experience in cross-platform campaign integration and community engagement
Key Takeaways
- Master Mobile Game Marketing Fundamentals
- Harness AI Tools for Creative Campaigns
- Develop Strategic Player Acquisition Skills
- Learn to Create Effective Retention Mechanisms
- Build Professional Portfolio-Worthy Projects
- Strengthen Collaborative Teamwork Abilities
- Gain Real-World Industry Expert Insights
Frequently Asked Questions
What is the Swipe, Tap, Play Project?
An intensive four-session program where students create a prototype and market their own mobile game concept using professional gaming industry strategies. Participants work with industry experts to develop complete marketing campaigns from game concept to player retention strategy.
Who should attend this program?
This program is designed for students aged 14-21 interested in gaming, marketing, digital entertainment, or business. No prior gaming industry experience is required – our approach introduces professional concepts while building practical marketing skills.
What game marketing campaign will I develop?
You’ll create your own original mobile game prototype and develop a marketing strategy including player acquisition, retention mechanics, monetization approaches, and multi-channel campaigns using the same methodologies employed by successful gaming companies.
Will I receive recognition upon completion?
Yes, all participants who successfully complete the program receive official documentation and can use their mobile game marketing prototype and knowledge as portfolio assets for university applications, particularly valuable for business, media studies, and technology programs.
Do I need gaming experience or technical skills?
No gaming development experience is necessary. The project focuses on marketing strategy, player psychology, and campaign development rather than technical game creation, making it accessible to students from all backgrounds.