BrandCraft Studio
BrandCraft Studio
Build and Pitch Your First Campaign using
Digital Marketing & AI
Launch Your Own Brand Prototype Using AI-Powered
Marketing Strategies.
Transform your creative vision into powerful brand reality using cutting-edge AI marketing strategies and professional development techniques.
Understanding the Digital Landscape
Session 1
Discovering Your Audience
Session 2
Creating Campaign Prototypes
Session 3
Sharing Your Vision
Session 4
Learn Modern Marketing Through Authentic Brand Development & AI
The BrandCraft Studio Project delivers an intensive four-session experience designed for students ready to understand how modern brands capture audiences and drive engagement.
Schedule & Specifics
Duration
4 intensive sessions, 2 hours each
Group Size
Maximum 12 students
Age Group
14-21 years
Support Team
Lead industry mentor plus dedicated assistant facilitator
Prerequisites
None – designed for all experience levels
Schedule
July 31, August 7, 14, 21
5:00PM - 7:00PM GST
From Curiosity to Creation: Transforming Ideas into Prototypes
Foundation: Understanding the Digital Landscape
Students begin by stepping into the shoes of real marketing teams through case study discussions featuring brands like Glossier and Nike. This collaborative exploration helps participants understand how successful campaigns connect with audiences. The flexible learning schedule adapts to individual abilities, ensuring everyone grasps fundamental concepts before moving forward together.
Investigation: Discovering Your Audience
Through hands-on research using Google Trends and collaborative discussions, students investigate market opportunities and define their target customers. This phase focuses on understanding consumer behavior and identifying gaps in the market. Participants work together to develop customer personas, sharing insights and learning from diverse perspectives within their group.
Development: Creating Campaign Prototypes
Students use AI tools like ChatGPT and Canva AI to develop campaign prototypes rather than complete products. This development phase emphasizes experimentation and iteration, allowing participants to test different approaches. The collaborative environment encourages peer feedback and refinement, helping students understand that prototyping is about learning and improving through trial.
Presentation: Sharing Your Vision
The journey concludes with students presenting their campaign prototypes to peers, demonstrating their creative process and strategic thinking. This presentation phase builds confidence in communicating ideas and receiving constructive feedback. Participants celebrate their learning journey while understanding that their prototypes represent valuable portfolio pieces for future opportunities.
Start Your Application
Take the first step towards an exceptional future. Apply today!
Ready to craft your first AI-powered brand campaign?
Fees $1,050.00 & only 12 Seats left!
Your Mentor
Vivek Bharti
Led by Vivek Bharti, Digital Marketing Lead at PayPal and former Shopify strategist, this project provides direct access to professional expertise in AI-enhanced marketing, brand development, and digital campaign optimization. With over 15 years of experience driving successful campaigns across the APAC region and co-founding his own venture, Vivek brings invaluable insights that bridge creative marketing with data-driven strategy.
- Digital Marketing Lead, PayPal, Singapore
- Former Marketing Strategist, Shopify
- Graduate of Brunel University London with Google BigQuery and SQL certifications
- Co-founder of Moveball with entrepreneurial marketing experience
- Expert in AI-enhanced content strategy and digital analytics
- Proven track record in multimillion-dollar campaign development across global markets
Key Takeaways
- Master AI-Driven Marketing Strategies
- Build Authentic Brand Narratives
- Create Data-Informed Campaign Prototypes
- Develop Professional Presentation Skills
- Understand Consumer Behavior Insights
- Collaborate Effectively in Teams
- Build Portfolio-Ready Marketing Work
Frequently Asked Questions
What is BrandCraft Studio Project?
An intensive four-session project where students create and launch their own brand prototype using professional AI-powered marketing strategies. Participants work with industry experts to develop complete marketing campaigns from brand concept to implementation strategy.
Who should attend this program?
This program is designed for students aged 14-21 interested in marketing, business, communications, or entrepreneurship. No prior marketing experience is required – our approach introduces professional concepts while building practical skills.
What brand will I create during the project?
You’ll develop your own original brand concept based on your interests and market opportunities. This includes complete brand identity, positioning strategy, content creation, and multi-channel marketing campaigns using the same tools and methods employed by professional marketing teams.
Will I receive recognition upon completion?
Yes, all participants who successfully complete the program receive official documentation and can use their comprehensive brand development work as portfolio assets for university applications, particularly valuable for business, communications, and marketing programs.
Do I need experience with AI tools or marketing software?
No prior experience is necessary. The project is designed to introduce professional AI marketing tools and methodologies in an accessible way, providing hands-on training with the same technologies used by marketing professionals today.